How to make your holiday let property 'stand out from the crowd'

Showcase your property's unique features:

Every property has something special that sets it apart from the rest. It could be a stunning view, unique architecture, or a luxurious pool. Highlight these unique features in your property's description, photos, and amenities list.

Focus on the guest experience:

The guest experience is crucial to the success of any vacation rental property. Ensure that your property is clean, well-maintained, and fully equipped with everything guests need for a comfortable stay. Consider adding small touches like welcome baskets, local guidebooks, and recommendations for nearby attractions.

Create a unique and welcoming atmosphere

Decorate your holiday let property in a way that makes it stand out and feels welcoming to guests. Consider adding unique touches such as local artwork or furnishings that reflect the character of the area.

Work with an interior styling team:

We recommend working with an experinced interior styling company who will help create a visually stunning holiday let property, as well as being able to use their furniture suppliers who have a long track record of producing high quality and beautifully designed pieces.

Use high-quality / professonal photography to advertise your property:

High-quality photos are essential for attracting guests to your property. Invest in professional photography or videography to showcase your property's best features. If you decide to advertise your property through a holliday let mangment company, professional photography should be provided for you at zero cost.

Now, as a devil's advocate, we must point out that standing out from the crowd in the vacation rental industry can be challenging. The market is highly competitive, with thousands of properties vying for guests' attention. It can be difficult to differentiate your property from the rest, even if you follow the above tips.

However, that doesn't mean you should give up. Instead, focus on continually improving your property, enhancing the guest experience, and staying up-to-date on the latest vacation rental industry trends. By doing so, you can increase your chances of success and attract more bookings in the long run.

As a consulting service, we would recommend conducting market research to understand your target audience and their preferences. This will help you tailor your property to meet their needs and stand out from the competition.

Finally, work with a professional holiday let rental management company such as Sykes Holiday Cottages that can help you optimize your pricing, marketing, and overall business strategy.